The conference sessions were not as useful or interesting as I had hoped, but for many the AFP Conference is a great way to push your professional development into high gear. I spent the majority of my day at the AFP International Conference in the Market-Place learning about and interacting with new products and technology for the Fundraising sector. There were some things that I am so excited about that I am already suggesting them to my clients. Join me as I highlight the top five products I found at this year’s AFP International Conference.
#1 - Thank View
Thank View allows principals in organization to record and send thank you videos to each donor following your charity fundraising gala. Using Thank View is simple and intuitive. At the conclusion of your charity fundraiser, schedule time for your Board President, Event Chairs, and Executive Director to record personalized ‘thank yous’ to your donors. Even though it’s easy to put together your Thank View video, the production is professional and compelling. And the steps to creating your Thank View video are easy. First, choose a theme that will act as the opening credits for all your video thank yous. Next, upload an excel file of your entire guest list. Then, make your video using the camera on your computer or mobile device. And last, send your ThankViews one by one or as a large batch. Your guests will receive a personalized envelope in their inbox. It’s as easy as that!
Out of all of the technologies I saw at the conference, Thank View was hands down my favorite! I like it so much, I’ve already begun referring my clients to Thank View. This is a perfect way to thank and engage your donors after a major event or after your end of year campaign. Thank View is cheap, easy to use, and has an average 61% open rate vs. the 16% industry average. Thank View isn’t a form letter. It’s personalized to your donors which makes them feel like their gift was truly appreciated.
For more Fundraising Charity Auction ideas and helpful tips on planning your next nonprofit fundraising event, follow Generosity Auctions on Facebook or Instagram @GenerosityAuctions. Abra Annes is the leading Charity Auctioneer based in California. Abra is the owner and founder of Generosity Auctions, the premier choice for Non-Profit Organizations looking to maximize their event fundraising.