If your organization is not on a social media platforms that offers live streaming video, you should make that a priority in 2017. Social media platforms like Facebook, Instagram, Snapchat, and Periscope all offer live streaming. The live streaming trend is growing and you should be using this trend in your nonprofit fundraising marketing. Live streaming allows you to build a community of people connecting with, interacting with, and watching your organization even though they are not in the room.Here are some ways to use live streaming media to your advantage in 2017.
Show Off Your Work
Host a live streaming event where you show off what’s going on in your organization. If you’re a dog rescue, use Facebook Live to show off the dogs at the rescue playing with each other and your volunteers. It’s easy to highlight what you do as an organization and make people smile in the process.
Livestream Your Meetings
If you want people to learn more about the inner workings of your organization, livestream some of your meetings. Livestream your Board meeting or a committee meeting. You can livestream a one-on-one conversation with a donor and talk about why donating to your organization is so important. Make sure you’re only livestreaming information that is open to the public.
Livestream Your Event
Because you’re using technology like Givergy to give those who could not be at your event an opportunity to bid on your items, you should also use livestreaming platforms to broadcast your fundraising event. By using a site like Periscope, you can give your event a hashtag and let people both in your venue and outside your venue follow along.
A great way to engage current and future donors is to host a live Q&A on Instagram Live. Anyone who watches your Instagram Live video will be able to respond to the Q&A in real time, asking additional questions and commenting on the dialogue.
For more Fundraising Charity Auction ideas and helpful tips on planning your next charity fundraiser, follow Generosity Auctions on Facebook or Instagram @GenerosityAuctions. Abra Annes is the leading Charity Auctioneer based in California. Abra is the owner and founder of Generosity Auctions, the premier choice for Non-Profit Organizations looking to maximize their event fundraising.