A great way to handle limited, overworked staff is to outsource the tasks that can be easily done by other professionals. This saves your organization time and money. It also ensures that your employees and volunteers are using their time as wisely as possible and using the skills they were hired for, rather than spending hours fiddling with creating marketing materials.
So where should a nonprofit turn to find an endless range of services provided by independent contractors with fixed rates?
Fiverr is the world's largest marketplace for digital services. A service offered on Fiverr is called a gig. Sellers have the option to choose their starting price point. With gig packages, contractors can offer buyers different service packages at different prices. Many gigs on Fiverr start at only $5.
Simply type the service you are looking for into the search bar. When you find a gig you like, click on it for more information on the contractor and the service they are advertising. Don’t forget to check the seller’s reviews to see if they are reputable. When you have found what you need, place your order and the product will be delivered in a few days.
Here’s my list of the top ten marketing and content creation tasks that your nonprofit can buy on Fiverr.
1. 2D animation video/explainer video
Creating videos and animations can be tedious, even for seasoned professionals. Stop wasting your time and search one of the most popular categories on Fiverr. Not sure what you would use an animated explainer video for? Here are some ideas:
- Homepage video explaining what your nonprofit does
- Volunteer recruitment video
- Event promotion video
- Giving Tuesday video
- Introduce new staff/programs/facility
- Explain how a donation will be used
Take a look at these top Fiverr freelancers who create great explainer videos: Weperfectionist, Gigblast
2. Google Analytics, if not set up already
Unsure of how much traffic your nonprofit website is getting? Don’t know what your bounce rate is? How are people finding your organization? No idea? You need Google Analytics. Google Analytics is a web analytics service offered by Google. This is a service no organization should go without, but it is tricky and complicated to set up. Don’t waste time trying to figure it out - just purchase a gig and your google analytics will be set up in about 24 hours.
Take a look at these top Fiverr freelancers: georgecollins, luikangmk
3. Newsletter/marketing materials
Writing a newsletter and other marketing materials takes time. Lots and lots of time. Well-constructed written material makes all the difference in how people perceive your organization. If you don’t have a writer on staff, this is one area you should definitely consider outsourcing.
Take a look at these top Fiverr freelancers: iiqrubel, seatiel
4. Email marketing using constant contact or mailchimp
Managing your email list is another time-consuming task that can be easily outsourced.
Take a look at these top Fiverr freelancers: amyample, shmm097
An eye-catching logo can really set your organization apart from the pack. Don’t have one? Don’t have hundreds of dollars to spend on a graphic designer to create you one? Consider a custom logo from Fiverr. The best part about it? It will be ready to use in just a few days.
Take a look at these top Fiverr freelancers: skydesigner, bilalhaider23
6. Direct Mail brochures/fliers
Direct mail campaigns can be a breeze to write, but designing and formatting them can be time consuming, and often frustrating. Don’t waste your time trying to figure out Canva or Microsoft Word, head over the Fiverr and have it done in less than 24 hours.
Take a look at this top Fiverr freelancer: creative_clan
7. Banners for social media
Want your LinkedIn, Facebook, Twitter, and Instagram to have custom banners at the top? It’s so simple, when you know how to do it. Hire an independent contractor each time you need to update your social media images.
Take a look at these top Fiverr freelancers: graphicsfox, supuntharaka225
8. Infographics about the work your nonprofit does
Infographics are a great way to communicate the impact of your nonprofit in a clear, concise manner. All donors love seeing how their donations make an impact. Thinking about creating an infographic yourself? Don’t. Leave it to the experts on Fiverr. Just send your verbiage and data and they will turn it into a presentable graphic.
Take a look at these top Fiverr freelancers: jenajenny, fasty93
9. Online research - SEO and market research
Doing market research and finessing your SEO can be time consuming. Are you planning on keeping up with all the monthly Google algorithm changes? In just 24-48 hours you can get a full spreadsheet of keywords for SEO usage. Don’t spend hours on tasks like these - outsource to a Fiverr contractor who has the time and expertise to deliver the information you need.
Take a look at these top Fiverr freelancers: ozzieuk, blboss
10. Annual reports
Get your annual report put together in an easy to read format before distributing it to your board and CEO.
Take a look at these top Fiverr freelancers: midoridesign, akilmazumder
Disclaimer: These are examples, not recommendations. Always vet all of your independent contractors individually.