If you are nervous about incorporating video as part of your nonprofit’s outreach efforts, consider that up to 78% of people watch videos online each week, according to Hubspot.
With that percentage in mind, it seems silly to disregard the community engagement possible through Facebook Live.
If your nonprofit doesn’t have a Facebook page, why not?! Dedicate some time in the upcoming weeks to get one set up.
When your nonprofit is ready to take Facebook Live for a spin, set a standing time each week to stream for a short bit. Have a different member of your team run the stream each week and give people a look at your nonprofit from the inside.
Facebook Live is great for:
- Sharing information and updates about your nonprofit
- Responding to any relevant news pertaining to your industry
- Sharing a story about a recent success
- Answering questions from the community
- Keeping your followers updated on your nonprofit’s fundraising goals
- Sharing any information that you would have sent out in an email
- Interviewing incoming/outgoing board chairs
- Crowdsourcing ideas and solutions from the community
- Interviewing a recipient who has benefited from your organization
One use for a Facebook Live stream that I just love is as an alternative to sending out a weekly newsletter. No one reads newsletters - not even you, if we’re being honest.
Unless your nonprofit has over a 10% open rate on your email newsletters, please do everyone a favor and stop sending them out. Use Facebook Live instead!
Once the live video has concluded, Facebook automatically posts the entire video to your page. The video will be available on your nonprofit’s Facebook page forever so people can watch and participate in the conversation whenever they want.
According to TechCrunch, people watch 100 million hours of video on Facebook every single day. Don’t miss out on this opportunity to engage with your community and donors using this fantastic tool.