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Set Fundraising Expectations with Your Auctioneer

4/24/2017

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In the final weeks leading up to your charity fundraiser, you should be having many conversations with your nonprofit charity auctioneer. Of these conversations, you should definitely talk about the selling price of last year’s items and opening bid range for this year’s items. Your auctioneer should know the opening bid of every item and the increments by which the bidding will increase. The opening bid could be $1000.00 with each successive bid increasing by $100, or $250, or $500. Whatever the amount, the organization and your auctioneer should be very clear about these expectations.
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I recently worked with an organization that wanted an item to sell for $20,000. With this information, I opened the bidding at $5,000 and increased the bids by $1000. The bidding was not lively and the client did not meet their goal. What I didn’t know was that last year, the item sold for $5,000. With that information, I would have opened the bidding at $1,000 and increased the bids by $500. This would have created lively bidding. But, because I was unaware of details of the success of this item last year, I was unable to tell the organization they set an unrealistic goal. In order to have the most successful fundraising charity auction event, set an overall goal for your fundraiser and agree on opening bids and increments.

For more Fundraising Charity Auction ideas and helpful tips on planning your next charity fundraiser, follow Generosity Auctions on Facebook or Instagram @GenerosityAuctions. Abra Annes is the leading Charity Auctioneer based in California. Abra is the owner and founder of Generosity Auctions, the premier choice for Non-Profit Organizations looking to maximize their event fundraising.

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