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Win Big with a Wine Pull

10/17/2016

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As a San Francisco Charity Auctioneer I know that wine is HOT!!! Each year more people are becoming educated about wine, drinking wine and collecting wine. Which is why, having a wine pull raffle at your next fundraiser is a great way to have an additional revenue source as well as a fun activity that is perfect for donors of all sizes.

Wine pulls can also be a great way to save money for your charity event budget. Open bars, even if they are just wine & beer & done on consumption are one of the largest line items on a charity auction budget. Wine pulls are a great idea for organizations, like schools, that are operating on a limited budget. A wine pull allows for the organization to not provide any alcoholic beverages at their event, thus encouraging anyone who wants to drink at the event to purchase a bottle to drink at the table. Most locations will then just charge for corkage if they even charge you at all.

STEP 1) PLAN: To have a successful wine pull, you’ll need bottles of wine, and lots of it. Make sure you have enough wine to accommodate about 30% to 40% of the guests at the event. Thus if your event is 400 people you’ll want about 130 bottles of wine.

STEP 2) PRICE: Next you’ll need to set the price of your wine pull raffle. After working at hundreds of Charity Benefit Auctions the most typical and popular price points are $20 or $30 or $40. Note that in order to ensure your wine pull is the most profitable, all bottles should be valued at equal to or greater than the price point. Thus you could say in your marketing materials, Wine Pull $20 - you are guaranteed to win a bottle of wine worth at least $20.

STEP 3) ASK: Go to your board members, local wineries, and wine shops to request donated bottles of wine. You’ll be pleasantly surprised to see how many people are willing to help with your cause.

STEP 4) DECIDE OPEN OR CLOSED:
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OPEN: A wine pull can either be closed or open. A closed wine pull requires all bottles to be covered in wrapping paper/burlap/inside wine bags. The donors then pick a bottle of wine from a table or display. Whichever bottle they pick becomes their bottle of wine. At a closed wine pull, all bottles should fall in between a set price range.

CLOSED: Another variation is an open wine pull. At an open wine pull, all bottles are on full display and marked with a number. The fundraising auctioneer allows each donor to reach into a fishbowl and pick a number. That donor then receives the corresponding bottle of wine. In order to make more money, ask donors to purchase multiple opportunities to ‘pull’ for a bottle to increase their odds in getting the bottle they really want!

For more Charity Auction ideas and helpful tips on planning your next charity fundraiser, follow Generosity Auctions on Facebook or Instagram @GenerosityAuctions. Abra Annes is the leading Charity Auctioneer based in California. Abra is the owner and founder of Generosity Auctions, the premier choice for Non-Profit Organizations looking to maximize their event fundraising.

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