If it’s not on Social Media, it didn’t happen. Social media is a 2017 trend that continues to grow every year. Boosting your social media presence should be your organization’s 2017 priority. If your organization is not engaging on social media, potential donors will view your organization as outdated. Make sure you’re on all of the platforms, understand their purpose and usefulness, and learn how to use them correctly. Don’t let fear or time hold your back. You CANNOT fall behind on this trend, as doing so will lead you to be so far behind that it will be almost impossible to catch-up.
Having an understanding of social media will help you build your donor base and showcase your accomplishments. While social media is widely used by millennials, it is also used by your donors who may be baby boomers and traditionalist. Donors want to be connected to you through pictures, videos, and updates. Make sure you take advantage of this 2017 trend and encourage your donors to like and share your content.
For more Fundraising Charity Auction ideas and helpful tips on planning your next charity fundraiser, follow Generosity Auctions on Facebook or Instagram @GenerosityAuctions. Abra Annes is the leading Charity Auctioneer based in California. Abra is the owner and founder of Generosity Auctions, the premier choice for Non-Profit Organizations looking to maximize their event fundraising.