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Auction Catalog | Program Dos & Don'ts

6/3/2016

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The Auction Catalog or Auction Program is a foundation of any Fundraising Auction or Fundraising Event. It should not be overlooked or thrown together last minute. Rather it should be worked on and used as tool to help promote you amazing live auction items prior to the event and to help entice and inform guests on the night of.

To a Charity Auctioneer | Nonprofit Auctioneer like me, the program can make or break an auction.
I keep each and every program|catalog from every event and I'm fairly certain that most Charity Auctioneers do the same. I reference mine all the time for ideas about auction items, wording, language and quite often my new clients like to look at the collection for ideas.

I always have a discussion with clients about their program as part of the pre-event consulting. But not everyone is client and the information isn't a secret and should be shared!

Thus I have put together a video with a few of my tips and suggestions for Auction Programs. Watch and enjoy!

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