In today’s increasingly online world it is imperative that nonprofit organizations work to utilize the internet in their fundraising endeavors. Online raffles are a great way for nonprofit organizations to maximize their fundraising dollars. Websites like Omaze and Prizeo make it easy for anyone to host a raffle for once-in-a-lifetime experiences. One of the biggest benefits of hosting a raffle online, rather than in-person, is that it allows the nonprofit to interact with a wider audience, expanding their reach beyond the immediate community. This reach can be expanded even further if the nonprofit has access to celebrities or social media influencers. Websites like Omaze and Prizeo allow nonprofit organizations to offer experiences to anyone on the internet who is a fan or follower of the celebrity or influencer.
Here’s how Omaze and Prizeo work. The nonprofit sets up a raffle, listing the experience that they want to raffle off on the website. Perhaps they are auctioning off two tickets to the Los Angeles opening night of Hamilton as a guest of Lin-Manuel Miranda, or lunch with Kristen Bell. Site visitors pay for as many raffle entries as they like for a chance to win the experience. This type of raffle benefits the nonprofit organization because it generates exposure to a brand new network of people. The brand new network of donors is brought to your raffle when the social media influencer or celebrity tells their followers to donate to win the once-in-a-lifetime experience. At the end of the raffle one lucky winner is chosen at random from the pool of donors.
Here’s how Omaze and Prizeo work. The nonprofit sets up a raffle, listing the experience that they want to raffle off on the website. Perhaps they are auctioning off two tickets to the Los Angeles opening night of Hamilton as a guest of Lin-Manuel Miranda, or lunch with Kristen Bell. Site visitors pay for as many raffle entries as they like for a chance to win the experience. This type of raffle benefits the nonprofit organization because it generates exposure to a brand new network of people. The brand new network of donors is brought to your raffle when the social media influencer or celebrity tells their followers to donate to win the once-in-a-lifetime experience. At the end of the raffle one lucky winner is chosen at random from the pool of donors.
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Omaze and Prizeo are fantastic platforms to use if a nonprofit organization is looking to attract millennial donors. The donation amounts are more manageable for millennials who generally have less buying power than older donors. Millennials are also interested in spending what dollars they do have on experiences rather than things, and they love the idea of getting a little something in return for their donation. So donating to a great cause and getting a little something in return is a win-win.
All nonprofit organizations with access to a celebrity or social media influencer with over 20,000 followers should consider adding online raffles to their repertoire. People who have a global following are more likely to be listed on the site. Collaborating with them can help nonprofits raise the maximum amount of money and increase their following, potentially increasing donations in the future.
For more Fundraising Charity Auction ideas and helpful tips on planning your next charity fundraiser, follow Generosity Auctions on Facebook or Instagram @GenerosityAuctions. Abra Annes is the top Female Charity Auctioneer based in California. Abra is the owner and founder of Generosity Auctions, the premier choice for Nonprofit Organizations looking to maximize their event fundraising.
All nonprofit organizations with access to a celebrity or social media influencer with over 20,000 followers should consider adding online raffles to their repertoire. People who have a global following are more likely to be listed on the site. Collaborating with them can help nonprofits raise the maximum amount of money and increase their following, potentially increasing donations in the future.
For more Fundraising Charity Auction ideas and helpful tips on planning your next charity fundraiser, follow Generosity Auctions on Facebook or Instagram @GenerosityAuctions. Abra Annes is the top Female Charity Auctioneer based in California. Abra is the owner and founder of Generosity Auctions, the premier choice for Nonprofit Organizations looking to maximize their event fundraising.
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