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Last Minute Gala Success

2/17/2017

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This month I worked with a client that contacted me in October to host a gala in January. I don’t normally suggest organizations hold fundraisers in January because of all of the other events competing for donor dollars and attention like the end of the holiday season, end of year vacations, and the upcoming tax season. In a perfect world, auction season doesn’t begin until March. However, I’m never one to back down from a challenge, so I took them on!

The Lawrence Hall of Science was looking to raise money for their biotech laboratory. When they approached me, they wanted to host a gala unlike any other they’ve hosted in the past. They wanted the event to be held in the museum and they were relying on donations from sponsors in the corporate and biotech industries. Although we only had a few months to prepare, I constructed a plan to host a mini live auction with one item and a high energy, inspiring fund-a-need. In our preparations, I helped the Lawrence Hall of Science review their pitch video and assisted the Executive Director in crafting her fund-a-need remarks.

The goal for the gala was to raise $50,000 for the biotech laboratory. With the guidance of Generosity Auctions, The Lawrence Hall of Science raised $110,000 and exceeded their expectations! While they would have been happy to raise a quarter of the amount for the lab, they were able to reach half of their total goal in one night! Because of its success, they plan to make an event like this part of their annual fundraising plan.

While it’s always difficult to put together an event with limited time, having the right fundraising team can help you not only meet, but exceed your fundraising goals.

For more Fundraising Charity Auction ideas and helpful tips on planning your next charity fundraiser, follow Generosity Auctions on Facebook or Instagram @GenerosityAuctions. Abra Annes is the leading Charity Auctioneer based in California. Abra is the owner and founder of Generosity Auctions, the premier choice for Non-Profit Organizations looking to maximize their event fundraising.

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