I recently learned that I qualify as a millennial. I'm the oldest possible millennial being born in 1982. This being true I am fluent in social media. I use social media, both personally and professional. I understand how it works. Most importantly, I know value that comes from having dedicated, interactive followers.
Many of my Charity Auction clients have great social media presence. They are active on SnapChat, Twitter, Facebook, Insta & Periscope. They post at least once if not multiple times per day and interact with the their followers,
If you are on any form of social media you will have seen posts where people with lots of social media followers (they are called "Influencers") are promoting products. These influencers are paid very well for their ability to showcase a product to their followers. Some of the top influencers charge $10,000 per post! The value comes from promoting a product or company to a group that pays attention to the influencers.
So how does this work for your Charity Auction | Non-Profit Auction | Fundraising Auction?
Consider offering social media posts in your corporate sponsorship packages. Most of the time organizations offer names on posters, banners, ect. Today these methods are antiquated. By adding social media posts you are giving corporate sponsors a real opportunity to get in-front of an engaged and listening audience and potentially attract new customers. Furthermore you are giving them something valuable in return as well as developing a deeper relationship with your corporate donor.
Many of my Charity Auction clients have great social media presence. They are active on SnapChat, Twitter, Facebook, Insta & Periscope. They post at least once if not multiple times per day and interact with the their followers,
If you are on any form of social media you will have seen posts where people with lots of social media followers (they are called "Influencers") are promoting products. These influencers are paid very well for their ability to showcase a product to their followers. Some of the top influencers charge $10,000 per post! The value comes from promoting a product or company to a group that pays attention to the influencers.
So how does this work for your Charity Auction | Non-Profit Auction | Fundraising Auction?
Consider offering social media posts in your corporate sponsorship packages. Most of the time organizations offer names on posters, banners, ect. Today these methods are antiquated. By adding social media posts you are giving corporate sponsors a real opportunity to get in-front of an engaged and listening audience and potentially attract new customers. Furthermore you are giving them something valuable in return as well as developing a deeper relationship with your corporate donor.
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