I’m a YouTube-a-holic. I watch 5-10 videos per day on multiple subjects and often turn to YouTube instead of TV. This trend of preferring YouTube over TV is growing with younger generations and doesn’t seem to be slowing down anytime soon.
I even have my own YouTube channel where I share fundraising ideas and techniques. At the time of this article I have almost 650 subscribers. YouTube has been hugely helpful for my business and career. It is the one platform that nonprofits seem most intimidated by, and it doesn’t have to be!
Video is still overwhelmingly underutilized by nonprofit organizations. Not only do they not post video content regularly, they do not even consider YouTube when searching online for information. YouTube is not only the second largest search engine in the world, after it’s parent company Google, but YouTube is the ultimate place to find how-to videos on everything from running a successful Fund-A-Need to editing a video.
Out of all the content available online, video has the best ROI. Video allows your nonprofit to reach your beneficiaries, donors, and supporters in new and exciting ways. The opportunities for storytelling are endless.
YouTube is an outstanding resource for so many things, but have you ever stopped to ask if your nonprofit needs a YouTube channel?
The answer is a resounding yes!
Your nonprofit needs an active YouTube channel.
And here’s why.
According to statistics from Omnicore, YouTube has 1.9 billion active users each month, 30 million of which are active on a daily basis.
5 billion videos are watched every day on YouTube. 50 million of those videos are watched on mobile devices.
300 hours of video are uploaded every single minute.
And if you think YouTube is only for kids, think again. The fastest growing demographics on YouTube are the 35+ and 55+ age groups. What’s more, 60% of people prefer Youtube to live TV.
If those numbers haven’t convinced you to get your nonprofit’s YouTube channel up and running, here are more reasons to start your channel today:
- YouTube enables you to easily share information about your nonprofit with people all over the world.
- People come to YouTube for two reasons: to learn something or to be entertained. Use your channel to teach the world about your cause.
- YouTube makes it easier than ever to tell the stories you want told. Create videos that highlight your organization’s successes and the stories of your beneficiaries.
- It’s a convenient way to make training materials available to your volunteers.
- The YouTube Nonprofit Program.
**The YouTube Nonprofit Program allows eligible nonprofits to take advantage of certain perks including putting donation cards on YouTube videos so supporters who are moved to donate can do so immediately. YouTube also allows nonprofits to link back to their websites from their videos, as well as providing technical support and help with optimization.
“But wait!” I hear you say. “I still don’t know what the heck my nonprofit would put on YouTube.”
Check out these video examples based on a fictional nonprofit serving the homeless:
- Stories highlighting one homeless person each week. Ask them to talk about how they became homeless and what it’s like being homeless.
- Give a different homeless person the camera each week and ask them to share how they live with your viewers.
- Make a video of the soup kitchen. Show how it works and highlight the people you feed.
- Share recipes like “How to make chili that serves 100 people.”
- Create how-to videos for things like putting together care kits and running donation drives. Highlight the work your volunteers do.
Need more inspiration? Check out my post on crafting successful video appeals.
Millions of people come to YouTube every day to learn and be entertained, if your nonprofit isn’t using this platform you are missing out on a spectacular opportunity to reach people worldwide. YouTube is unmatched in its ability to help you increase your reach and build an extended community around your cause.
As you get started, I recommend posting a YouTube video at least once a month. Be as consistent with your posting schedule as possible. And don’t forget to have fun!